Does anyone have an app similar to the Attribution Unconfusion marketing chart from DP2016?

I saw a cool chart Domo was calling Attribution Unconfusion at a couple of the marketing sessions during domopalooza 2016. Does anyone know the status of this? Or is there anything else that is similar out there that other people are using?


  • kshah008
    kshah008 Contributor

    Hi all,

    Can anybody help @mguerra with their question?


  • I would like a status update on this as well. 




  • jaredcooker
    jaredcooker Domo Employee

    Great question! Yes, Domo has recently built a Marketing Attribution app that enables marketers to identify which marketing channels and activities have the highest impact. It enables a unique quantitative comparison between common attribution models--first touch, last touch, time decay, etc. If you're interested in this app it will be available in the store shortly. You can also reach out to your account executive to learn more.

  • kshah008
    kshah008 Contributor

    @mguerra, did jaredcooker's reply help answer your question? 

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