Does anyone have an app similar to the Attribution Unconfusion marketing chart from DP2016?
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I would like a status update on this as well.
Cheers,
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Great question! Yes, Domo has recently built a Marketing Attribution app that enables marketers to identify which marketing channels and activities have the highest impact. It enables a unique quantitative comparison between common attribution models--first touch, last touch, time decay, etc. If you're interested in this app it will be available in the store shortly. You can also reach out to your account executive to learn more.
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