Facebook Ads Advanced Custom Insights report > change in available unique metrics

Tasleema

On Oct 30th 2024, Facebook will make a change to the API that powers the Custom Insights report in the Facebook Ads Advanced connector (com.domo.connector.facebookads.)  The change to the API will restrict the action_type breakdowns returned by the unique_actions and cost_per_unique_action_type fields to the following values

• link_click
• onsite_conversion_messaging_first_reply
• onsite_conversion_total_messaging_connection
• outbound_click

All other action_type breakdowns for the unique_actions and the cost_per_unique_action_type fields will no longer be available on Oct 30th.  The full list of action_type values that will no longer be available are attached to this post.  At this time, Facebook has not indicated that it will provide replacements for the deprecated action_type_values.

In response to this change, the Facebook Ads Advanced connector will no longer return the list of deprecated action_type values after Oct 28th 2024. Custom Insight report datasets created on or after October 28th, and that have the unique_actions and cost_per_unique_action_type fields selected will only return data for the four action_types specifically  mentioned above.  Custom Insight report datasets created prior to  October 28th will only return data for the four action_types  mentioned above, however the schema for the datasets will continue to include the columns corresponding to the deprecated fields.  Columns for the deprecated fields will not contain any new data after October 28th.

Note:  this change only affects the Custom Insights report, and in particular the action_type breakdowns.  No other reports in the Facebook Ads Advanced connector are affected.

Custom Insight Report Deprecated Action_type Values.txt

If you have any questions about this post, please contact Domo Support.