U.S. Designated Market Area (DMA) Custom Chart

LaurenLacy
LaurenLacy Contributor
in Charting

Since Domo doesn't have a U.S. Designated Market Area (DMA) map as part of the standard card types, I am hoping to create my own using the custom chart feature. Could anyone who has already done this provide the U.S. Designated Market Area (DMA) file in SVG, KML, GeoJSON, TopoJSON, or Shape format that they used?

Thanks very much!

Answers

  • MarkSnodgrass
    MarkSnodgrass Coach
    United_States_Designated_Market_Areas_2013.zip

    I found this online. It appears to have all the shapes, but they will likely require some re-labeling. You can do this with Inkscape or any code editor.

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  • LaurenLacy
    LaurenLacy Contributor

    @MarkSnodgrass, I saw that one too, but unfortunately, the map changes over time. Since that's from 2013, it won't reflect the correct DMA's any longer.

  • GrantSmith
    GrantSmith Coach

    Hi @user092416

    Looks like Nielsen is the one who owns and maintains the DMA lists.

    https://www.nielsen.com/us/en/intl-campaigns/dma-maps/


    You might be able to utilize the Zip code list they provide to plot the different regions based on a US map categorized by the region.

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  • MarkSnodgrass
    MarkSnodgrass Coach

    I extracted the SVG markup from this page http://bl.ocks.org/simzou/6459889 and created a new SVG file. I don't think it is perfect because Domo is picking up 206 regions from it, but you should definitely get you pretty close. Here is the new one.

    DMA-1.zip


    (Note to Domo: Please support SVG as a valid file attachment in the Dojo so I don't have to zip the file each time)

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  • jaeW_at_Onyx
    jaeW_at_Onyx Coach

    Hey @MarkSnodgrass , i think i found this video of you explaining how you created that ZIP file!! :P

    Side note we should put that in dojo-domo.

    https://www.youtube.com/watch?v=eKOLhsfl10Q

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  • ssuarez
    ssuarez Member

    Apologies for picking up on an old thread and if this has been asked and answered already. This .svg is really helpful!

    Is there a way to edit the .svg so that the path's can be labelled as the correct DMA that it represents? For example, when you upload this svg as a custom chart it labels each shape as "path50","path52", etc. I know I could manually edit those in the file but was wondering if there was a simpler way?

    image.png

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