Granular Google Analytics Campaign / UTM data
Hi all,
I am struggling to get really detailed data out of Google Analytics, I know I can export it from GA to say to CSV but is there a way in DOMO to get more details out than just main UTM_CAMPAIGN parameter.
As per Google we can use:
Campaign Source
utm_source
Required.
Use utm_source to identify a search engine, newsletter name, or other source.
Example: google
Campaign Medium
utm_medium
Required.
Use utm_medium to identify a medium such as email or cost-per- click.
Example: cpc
Campaign Name
utm_campaign
Required.
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale
Campaign Term
utm_term
Used for paid search. Use utm_term to note the keywords for this ad.
Example: running+shoes
Campaign Content
utm_content
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Examples: logolink or textlink
Best Answer
Answers
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Thank you for sharing this with me, I was going crazy by not being able to figure out how to go beyond the provided data views! Muchas gracias!
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