Marketo Connector API Data
Hi All,
I have connected the Marketo Dashboard, but I'm unable to validate the data against the Email Performance Report in Marketo. On their community page I found a post that says:
Marketo Support says DOMO is taking raw data logs from API connection while Marketo's algorithm is doing the following:
- Reporting unique clicks <> DOMO gets all clicks
- Marketo is giving best interpretation of truth and filtering out bots/server clicks <> DOMO gets all clicks
- Marketo is drawing inferences based on behavior. So if someone clicked but didn't open, Marketo is counting that as an open. If someone unsubscribes, but did not open, Marketo is counting that as an open <> DOMO is only getting raw data so if there wasn't an actual open it is not in DOMO
Has anyone managed to replicate this filtering logic in Domo so that the Domo cards figured match the Marketo Email Performance Report numbers? Would you be willing to share your approach? Thank you in advance.
Comments
-
Hello Datadiva,
You bring up an important point, and we would love to help you solve this issue. As of now, we can not do so, but would love to have more information. Reply to this post, and hopefully some of our Domo users can chime in.
In the meantime, here are some knowledge base articles that you can look over and see if they help with your issue.
https://knowledge.domo.com/The_Appstore/Available_Apps/Marketo_QuickStart_App
Thanks!
-Jarvis
0
Categories
- 10.5K All Categories
- 8 Connect
- 918 Connectors
- 250 Workbench
- 470 Transform
- 1.7K Magic ETL
- 69 SQL DataFlows
- 477 Datasets
- 193 Visualize
- 252 Beast Mode
- 2.1K Charting
- 11 Variables
- 17 Automate
- 354 APIs & Domo Developer
- 89 Apps
- 3 Workflows
- 20 Predict
- 5 Jupyter Workspaces
- 15 R & Python Tiles
- 247 Distribute
- 63 Domo Everywhere
- 243 Scheduled Reports
- 21 Manage
- 42 Governance & Security
- 174 Product Ideas
- 1.2K Ideas Exchange
- 12 Community Forums
- 27 Getting Started
- 14 Community Member Introductions
- 55 Community News
- 4.5K Archive