HTML Code shows with output values in filter or export of the card



I am trying to color cells in the card with HTML code. The issue is, if I filter or export the data for this card, all HTML code is showing up with the result. Is there any thing I need to add so that this code just works within beastmode? My code is

CASE WHEN `column name` = 0 THEN concat('<div style="background-color:red; color:white; margin:-20px; padding:20px">', `column name`,'</div>') ELSE `column name` END