How can I convert LinkedIn geocodes to other geographic variable

I connected our LinkedIn business page to Domo and am trying to record followers by location. I have their DMA and geocode (urn:li:geo[8 digit number]). I tried to find a spreadsheet or some other dataset to convert them without much luck. Any suggestions?

Answers

  • I believe LinkedIn uses its own Geocoding identifiers to represents countries, cities, and other areas. I don't think they publish an official mapping to their codes. You could do a internet search for something like "unofficial LinkedIn geocode mapping". Or try to connect to the LinkedIn API and get a full geographic name.

    You could also try to build your own mapping by exporting a list of the codes then copy the urn:li:geo[8-digit number] into a LinkedIn search to get its associated name.

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