GA4 Landing page versus Full page URL

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Lyss1006
Lyss1006 Member
edited April 30 in Datasets

Hello everyone,

I'm encountering an issue with our GA4 API metrics where the landing page and full page URL show different pages.

For context, here's what we have set up:

Metrics: views, average session duration, session, engaged session
Dimensions: landing page, full page URL, page title, file name, video URL

This inconsistency is confusing, and I am not sure why this is happening or what I should be referencing. My primary objective is to generate sessions and view graphs while gaining insights into traffic sources.

Should I prioritize analyzing the landing page data, given this discrepancy? Any advice or insights would be greatly appreciated.

Thank you for your help!

Best Answer

  • GrantSmith
    GrantSmith Coach
    edited April 30 Answer ✓
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    In Google Analytics, a landing page is the first page that a visitor or audience lands on when they visit your website. It can be any page on your site, such as a help page, contact page, home page, or blog post. The landing page is where a user initiates a session on your website. The full page URL is the page that the user is visiting.

    Are you looking to determine which page is driving traffic (landing page) or are you looking to which pages users are visiting (full page URL) ?

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Answers

  • GrantSmith
    GrantSmith Coach
    edited April 30 Answer ✓
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    In Google Analytics, a landing page is the first page that a visitor or audience lands on when they visit your website. It can be any page on your site, such as a help page, contact page, home page, or blog post. The landing page is where a user initiates a session on your website. The full page URL is the page that the user is visiting.

    Are you looking to determine which page is driving traffic (landing page) or are you looking to which pages users are visiting (full page URL) ?

    **Was this post helpful? Click Agree or Like below**
    **Did this solve your problem? Accept it as a solution!**
  • Lyss1006
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    Hi Grant, I am trying to answer the question on page performance and want to count traffic from all sources and not just the first visit. It sounds like, in this case, I'd measure that from the full page URL since the landing page is the first page they visited. Correct?

  • GrantSmith
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    Correct, you'd likely want the full page URL to accomplish this.

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