Decline in Survey Responses?


Good afternoon all,
I'm not sure of the best place to put this so here we are.
I wanted to reach out in hopes of putting some of my curisoity to rest. Does anyone elses company deploy surveys to members/customers to help track satisfaction? But the main quetsion: from these surveys, have you noticed a general decline in responses received?
I personally think in this day and age more and more people are omitting surveys unless there is a suitable gain or incentive for them involved.
Thank you for any and all insights!
Comments
-
Can you elaborate on the type of surveys you're managing?
Thx!
0 -
We're mainly sending out surveys to members focused around satisfaction from their last transaction or business done at a branch (I work at a Credit Union). I was wondering if others in similar or different fields were noticing that their survey responses are gradually becomming lower, or if maybe it is the way we as a company are sending the surveys out.
2 -
I can't answer if 'people are doing fewer surveys' but there are some established ways to measure the effectiveness of your survey.
A/B testing is possibly one of the more better known and easily understood methods.
https://www.optimizely.com/optimization-glossary/ab-testing/
Basically you have the same survey that you send out with two different layouts (A and B ? and then you measure open rates.
Similarly maybe it's a scheduling problem, so you could also do a form of AB testing where you send the survey at different times.
There are many permutations you can explore here. Not to promote another product ? but hubspot has a lot of ... snackable ... blogs and articles to support marketing campaigns, and they even cover surveys.
https://blog.hubspot.com/service/surveys
Just make sure to track your A/B metrics in Domo ?
Jae Wilson
Check out my 🎥 Domo Training YouTube Channel 👨💻
**Say "Thanks" by clicking the ❤️ in the post that helped you.
**Please mark the post that solves your problem by clicking on "Accept as Solution"3 -
1
Categories
- 10.5K All Categories
- 3 Connect
- 913 Connectors
- 250 Workbench
- 458 Transform
- 1.7K Magic ETL
- 69 SQL DataFlows
- 476 Datasets
- 182 Visualize
- 249 Beast Mode
- 2.1K Charting
- 11 Variables
- 16 Automate
- 354 APIs & Domo Developer
- 88 Apps
- 3 Workflows
- 20 Predict
- 5 Jupyter Workspaces
- 15 R & Python Tiles
- 245 Distribute
- 62 Domo Everywhere
- 242 Scheduled Reports
- 20 Manage
- 41 Governance & Security
- 168 Product Ideas
- 1.2K Ideas Exchange
- 9 Community Forums
- 27 Getting Started
- 14 Community Member Introductions
- 55 Community News
- 4.5K Archive