Engagement Point Key/Definitions

jercolli

I was able to pull a table for Engagement Point metrics, which features: "Buy Actions," "Content Clickthrough," "Content Touches After," "Content," "Cookie Bouncies," etc.

Is there a key somewhere that defines these metrics?

 

Please advise. Thank you. 

guitarhero23

Which connector are you you using?

jercolli

I don't understand the question, guitarhero23

 

I am trying to understand each of the attached line items. There should be a list defining and explaining each of them and how they are calculated, one would think/hope.