Best Of

Love @colemenwilson approach! I might be overthinking it but there is a slight change I would make to Step 4, since currently the formula would return Full Quarter for the following scenarios for example:

• something that only has entries from 1/1 to 1/31, since it is Q = 1 starting on a 1st and ending on a 31st.
• something with entries from 6/1 to 6/30, since it is Q = 2 and starts on a 1st ending on a 30th.

So you might want to check also the Month of the Minimum Date and Minimum Date to ensure is taking a full quarter.

Just keep in mind that as he stated, you need to have an entry for each campaign day even when there are no engagements, so you might need to create additional entries first to ensure this. Also Quarter returns a single 1-4 number, so if you have campaigns that might span for more than a year, you might want to do something like for your Distinct Count:

(QUARTER(`Date`)-1)+4*YEAR(`Date`)

Which returns a unique number that represents each quarter.

@cthtcc, something you might want to think about, since the final goal is to show average quarterly engagements, is how should your report work when a campaign has not been active for at least 1 full quarter? Lets say it launched on 1/20/2023 and we're on 6/29/2023, so it has not been active for a single full quarter, although it has been active for more than 5 months. In your current definition that would be 0 full quarters which will error out when trying to do the division. You could consider that each quarter has on average 92 days, so you can prorate.