Hi,
I'm trying to create a chart that shows how different GA4 metrics show a different result for which site traffic source performs best.
For example, per the screenshot below:
Email has the highest avg events per session
Direct has the highest share of total sessions.
Or, Display has the highest avg engagement rate.
That said, the UOM is different across these metrics, making it very confusing to look at and compare. Any suggestions on how normalize these metrics would be appreciated! One idea is to use rankings, but I'm not sure how to accomplish that in Domo.
Many thanks,