New 'Journey Visual' suggestion


In my random internet browsing adventures I've noticed that Tinder has released this visualization that their users are going nuts sharing that basically maps their consumer journey with their platform.

This chart looks very "sankey esque", but it allows the journey to end and it allows more levels of detail.

I can think of several uses for a chart like this.... one of the top of mind ideas being able to track what buying behaviors customers follow during their 1st, 2nd, 3rd, n.... purchase and exactly when they stop making purchases.

It's powerful, it's informative, it's mobile friendly, it's detailed. Would love to be able to build a story similar to this in DOMO.

4 votes

Active · Last Updated