We need to surface asset-level performance (headlines/descriptions) from Google Ads inside Domo for better marketing optimization.
Right now, the Google Ads connectors in Domo expose the ad_group_ad_asset_view table, but they only return impressions for RSA assets (headlines/descriptions). This matches what we see when testing the API through Domo, but not what the Google Ads API itself supports via GAQL.
What we tested in the Google Ads API (GAQL)
RSA asset performance (with clicks/cost/conversions, no conversion action segment):
SELECT campaign.id, ad_group.id, ad_group_ad.ad.id AS ad_id, ad_group_ad_asset_view.asset AS asset_id, ad_group_ad_asset_view.field_type, metrics.impressions, metrics.clicks, metrics.conversions, metrics.all_conversions, metrics.cost_micros, segments.date FROM ad_group_ad_asset_view
RSA asset × conversion action (with conversion splits):
SELECT campaign.id, ad_group.id, ad_group_ad.ad.id, ad_group_ad_asset_view.asset, ad_group_ad_asset_view.field_type, metrics.conversions, metrics.all_conversions, segments.conversion_action, segments.conversion_action_name, segments.date FROM ad_group_ad_asset_view
PMax assets (conversions available at asset level):
SELECT campaign.id, asset_group.id, asset_group_asset.asset AS asset_id, asset_group_asset.field_type, metrics.conversions, segments.date FROM asset_group_asset
Smart Campaign assets (combinations, metrics available but only for extensions like SITELINK, STRUCTURED_SNIPPET):
SELECT campaign.id, ad_group.id, ad_group_ad.ad.id, ad_group_ad_asset_combination_view.enabled, ad_group_ad_asset_combination_view.served_assets, metrics.impressions, metrics.clicks, metrics.conversions, metrics.all_conversions, segments.date FROM ad_group_ad_asset_combination_view
Current limitations in Domo
- RSA (ad_group_ad_asset_view): Connector only returns impressions, even though the API supports other metrics (clicks, cost, conversions, etc.).
- PMax (asset_group_asset): No metrics surfaced in the connector, though API supports conversions.
- Smart (ad_group_ad_asset_combination_view): Limited exposure; metrics not accessible for analysis in Domo.
Business need
Our marketing team wants to evaluate which headlines & descriptions drive MQLs, Opportunities, and Customers.
Conversion actions we track:
- HubSpot – Marketing Qualified Lead
- HubSpot – Opportunity
- HubSpot – Customer
Without asset-level metrics in Domo, we can only see impressions. This prevents us from optimizing creative effectively.
Request
Please update the Google Ads connector to align with the Google Ads API by exposing:
- For RSA: metrics (clicks, conversions, cost, etc.) at
ad_group_ad_asset_view (with and without conversion_action segments). - For PMax: conversions at
asset_group_asset. - For Smart: full metrics (not only for extensions, but also for headline, description) from
ad_group_ad_asset_combination_view.
This enhancement will allow marketing teams to optimize creative performance more effectively and tie asset performance back to key conversion actions. The priority is more on the RSA - ad_group_ad_asset_view table. Please ensure support for segments.date starting from June 5, 2025, when Google Ads began exposing full asset metrics in the association report.
Thanks!
