This event is scheduled for 11am MT - 1pm ET
Thryv is Playing Chess, Not Checkers: Turning Marketing into Revenue
Thryv, a 125-year-old marketing services company turned modern SaaS platform, has completely transformed how it measures and optimizes marketing performance.
Join Domo CMO Mark Boothe for a strategic conversation with Thryv CMO Tami Cannizzaro and Sr. Manager of Analytics & Business Insights Daniel Huddleston as they share how Thryv consolidated fragmented marketing data, automated manual workflows, and linked ad spend to real business outcomes.
In this session, you’ll learn how Thryv:
- Centralized all marketing performance data into a single view
- Automated reporting to free up time for strategy and execution
- Connected marketing investments with sales results in real time
- Adopted a consumption model to scale analytics access and accelerate adoption across teams
- Optimized media mix to fuel 48% YOY SaaS revenue growth
You’ll see the dashboard that powered this transformation and hear how Thryv’s move to a consumption model unlocked the next level of marketing efficiency and impact.
If your marketing team is still buried in spreadsheets, this is your chance to see what it looks like to lead the board.
